This is the news being read by potential visitors and students for Wales.
This is a racist country; to the vast majority of couch potatoes out there, Shilpa is a 'Paki bird',"
At the center of this manufactured maelstrom is the beauteous figure of Shilpa Shetty, 31, a Bollywood star whose treatment by British housemates in the television reality show has provoked 16,000 viewers to complain to regulators that she is the victim of racist bullying
Contestant Jack Tweed also called Shetty a "f***ing ****", with the second word bleeped out. This was widely reported to have been "Paki" -- a British term of abuse for people from the Indian sub-continent. However this was later denied by the producers, who stated that the word used was in fact "c**t".
As long as our Wales Brand continues to be associated with the British our success in global markets is being being put at risk. Wales must market itself alone as others do.