Saint David's Day Next?

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"If we are serious about growing our tourist market by 50 per cent over the next ten years, then initiatives like an extra bank holiday are exactly what we need"

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Wales in the World

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Ever wondered what Wales's Foreign Policy is? Well here is a good start!

Especially - The Image and Branding of Wales

"In future we will present ourselves based on three key values which relate to:

The spirit of the people which is described as: honest, down-to-earth and unpretentious; open-minded and egalitarian, with a strong sense of right and wrong; emotional and passionate, have a real identity and sense of belonging to their country; and proud of their nation’s unique history and culture

The spirit of the place described as: small, manageable country with a human scale, not a remote, isolated wilderness; open, accessible and filled with the passion and warmth of its people; committed to creating a fair community where everyone is valued; an inclusive society which offers everyone the opportunity to reach their potential; and

A national attitude which: challenges conventions, but not in an aggressive or confrontational way; constantly challenges the status quo, looking for original/lateral solutions to develop and improve itself as a nation; prides itself in being a small clever country with big ideas, that punches above its weight; always portrays itself with enthusiasm and vigour, challenging negative stereotypes."

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